28 years lasted our relation with PSV. In this era, we have been able to show what we are good at, from creative concepts to strategic advice about marketing, sponsorship and media. We loved carrying out what we devised for PSV. After all, if you believe in something, you want the opportunity to prove you are right, whether it’s the sponsorship concept and the acquisition or the media strategy and the negotiations with possible media partners from home and abroad. Our relationship was characterised by mutual respect and loyalty, but above all by the fun we had in our successful collaboration.